Help a Homeowner Make the Remodel-or-Move Decision and Improve Your Business at the Same Time By Dan Fritschen, www.remodelormove.com
As a real estate agent you know better than just about anyone that the housing market is in an extended slump. But do you know that by helping a homeowner make the decision whether they should remodel or move can help you both now and when the market turns around?
 Your training and experience have made you a local expert on the perfect match between families and homes. Finding that perfect match is what you do every day. You are the best real estate professional for a homeowner to turn to for help with this very difficult decision. In fact, if you have been in the real estate industry for more than a few years, you can probably look at a house – minus the people – and get a good sense of whether the house is or is not meeting the lifestyle needs of the family occupying it.
You also have the knowledge of home design to possibly suggest a few creative changes that could be accomplished by remodeling which would make the home more appealing and functional for a family. And this combined with your knowledge of home values you can advise a homeowner to limit the extent of a remodel so the home doesn’t become inconsistent with other homes in the neighborhood.
Helping a homeowner make the remodel or move decision can benefit you in several ways, both in the short term and in the long run.
- If your assistance results in a homeowner deciding a move is appropriate, your assistance will probably make you their first choice as the listing realtor and as their realtor of choice in finding an appropriate home to purchase.
- If you assist the homeowner in the decision to remodel and help the homeowner plan and implement a sensible remodel, you will not be forgotten. When the time comes for them to sell their remodeled home – even ten or fifteen years later – you will still be the first choice as the listing realtor.
Your time spent in advising homeowners will earn you a reputation in the community as a trustworthy and helpful agent who is committed to helping homeowners find the right home, rather than just getting them into any home so you can close a sale. In the end, this will result in a stream of referrals of other homeowners.
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