Snapchat is an incredibly popular social media platform that is used by people of all ages, but it is most popular among teens and young adults. According to an October 2020 study, 58% of people who use the platform are between the ages of 18 and 24 and the majority of users are female.
This young demographic can be attributed to the creative, fun and informal nature of the platform, which appeals to the younger, internet-savvy generation.
Alongside teens and young adults, Snapchat also has a strong base of older users who enjoy its various features. While the platform is tailored toward the younger generations, it can be used to send funny messages, share moments, create stories and stay connected with friends and family, which makes it also suitable for an older audience.
In other words, regardless of your age and social status, Snapchat can be an excellent way to stay up to date with loved ones, create funny memories and keep up with the newest trends.
Who is the target audience on Snapchat?
The target audience on Snapchat is largely users aged 13-34, specifically 18-24 year olds. By far, Snapchat is most popular among millennials and teenagers, followed by users ages 25-34. Its broad appeal across age groups has made it one of the most popular social media platforms currently in the market.
As a result of the platform’s visually-driven nature, it has become popular among influencers and celebrities, who share short videos and snippets of their lives to engage with their followers. Brands can also appeal to this audience by creating their own content and campaigns tailored to their target audience.
Snapchat has also become popular among a variety of different industries, including beauty, fashion, health and wellness, gaming, hospitality, and more. Companies in each of these categories target users on Snapchat in order to reach a wider audience and boost engagement.
Overall, the target audience on Snapchat is largely users aged 13-34, specifically 18-24 year olds, as well as influencers, celebrities, and brands. Snapchat has become popular across multiple industries, giving its users a variety of content to engage with.
Who uses Snapchat The most boys or girls?
Most demographic studies indicate that Snapchat is most popular among teenage girls, particularly in the United States and Europe. In a 2017 survey of US teens, Snapchat was found to be more popular among girls (51%) than boys (41%), making it the most popular messaging app among teenage girls.
This isn’t too surprising, considering that many popular Snapchat filters, such as flower crowns and hearts, have become beloved selfie accessories for teenage girls.
In addition, Snapchat appeals to teens because of its disappearing messages. Many teens find this appealing, as it allows them to communicate without the fear of someone snooping or keeping the messages forever.
While this feature has been beneficial for teens of all genders, it has arguably been more beneficial for girls and young women who, for many fear years, have been subject to online bullying, slut-shaming, and other forms of gender-based harassment.
Overall, it seems that teenage girls are most likely to be the biggest users of Snapchat, as it has become a safe place for them to communicate digitally without the fear of their messages remaining out there in the digital world forever.
What age group uses Snapchat the most?
According to eMarketer, Snapchat is used most extensively by the 13-24 age group, with 72.9% of adults in this age group using Snapchat. This is followed by adults ages 25-34 (47.1%) and adults ages 35-44 (25.5%).
Snapchat is particularly popular among adults under the age of 45; its usage starts to drop significantly after age 44. It’s important to note that Snapchat’s audience is exclusive to the 2–44 age range, as those 45 and older are unable to register for the platform.
Additionally, it’s much more popular among younger adults; adults ages 18-24 are using it at a rate of 32.4% higher than their 25–34-year-old counterparts.
Is Snapchat used for flirting?
Yes, it is possible to use Snapchat for flirting. Snap streaks, in particular, are a popular way of flirting — two people send each other frequent snaps, indicating that they are interested in each other.
This happens most often among couples or close friends. Some people even compete to have longer streaks than their friends. Additionally, people can use Snapchat to send each other more daring messages or pictures — some people do this as a way to flirt.
However, it’s important to keep in mind that it is possible to get Snapchat notification when somebody takes a screenshot of your photo or chat so people should be mindful of the messages they are sending.
Is Snapchat a hookup app?
No, Snapchat is not generally considered a hookup app. While it is very popular with younger people, it is predominantly used to communicate with peers, friends, families, and colleagues. Some people will attempt to use the app to set up casual meetings with individuals they don’t know, but this is not the intention of the app.
Why do adults use Snapchat?
Adults use Snapchat for a variety of reasons. It’s a great way to stay connected with friends and family by quickly sending pictures and videos. The main advantage of Snapchat over other social media networks is its messages disappear after a certain amount of time and can’t be saved and shared.
This makes it a great platform for more private conversations and personal interactions. Snapchat also allows users to follow the stories of news outlets, celebrities, and influencers. This is a great way to stay up to date on topics that interest them or find interesting content to view.
Adults also use Snapchat to engage in creative ways. They can use the app’s filters, stickers, and tools to create unique and engaging content, have fun with friends, and send special messages to people they care about.
Finally, with Snapchat Ads, adult entrepreneurs and marketers can leverage the app’s sizable user base to promote their products and services.
