Generation Z consists of individuals born between 1995 and 2015. This means that the members of Generation Z are currently between the ages of 5 and 25. They are sometimes referred to as the iGeneration since they began their lives with electronic devices and the internet at their fingertips.
Generation Z identifies themselves as digital natives — they are the only generation to have grown up with the internet, mobile devices, and social media platforms like Instagram, Snapchat, and YouTube.
They are also the most diverse generation, making up 43% of the U.S. population, according to the U.S. Census Bureau. Generation Z is often seen as self-directed, entrepreneurial, and independent. They are expected to be more independent, creative and innovative than previous generations, and less concerned about authority and social acceptance.
They are also interested in taking risks, and place great value on self-expression, friendship, and going against the grain.
